Hayfever flowers - EST 1998 - 2022

"I guess I want a rebrand that embodies growth".

Ayelet (owner) "Flowers at their purest essence are love, happiness, joy and euphoria but they also are apart of grief and loss...I would want the rebrand to embody both of of those very emotions" - Ayelet".

 

I wanted this rebrand to be androgynous - both feminine, yet masculine. I have always found florists tend to play on the soft feminine qualities of the flower - I wanted to pivot from the generic florist colours and create something that was moodier. 

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I received a HD for this project.

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