BILLYS BREW

Project details for this project were to create a label for a small run boutique brewery. A young Queensland couple wanted the label to be fresh - young and to catch the attention of shoppers when viewed on the shelf. After my initial research, the demographic that consumed craft beers were between 22-45, so i wanted to appeal to a younger audience.

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My approach was to create two very different bottle labels, one was to embrace the Queensland native birds, and the second was to appeal to a younger demographic displaying a fresh beach scene - with girls sunbaking and guys on the surfboard.

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I received a HD for this assessment.

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